ACOS that trends down.

Sponsored Products, Brands and Display. Every marketplace. One console operators actually open every morning.

→SP, SB and SD across amazon.in, .com, .co.uk, .de and .com.au
→Advanced filters — compose any condition stack across spend, ACoS, ROAS, CTR and conversion
→Every automated change logged with a plain-English reason

Get a demo →All features

sellerbud.com/store/ads/console/campaigns

Advertising · Campaigns

Campaigns

Last 30 days vs prev 30 daysExport

PortfoliosCampaignsAd groupsKeywordsTargets

Spend

₹18.4 L

−5.2%

Sales

₹1.07 Cr

+14.3%

ACoS

17.2%

−2.4pp

ROAS

5.83×

+0.41×

State All ▾Ad product SP, SB, SD ▾Targeting Any ▾Advanced filters2

Name	Impr	Spend	Sales	ACoS	ROAS
Diwali Kurti Push SP·auto·$40 daily +3	1.28M +12.4%	₹3.32 L +3.1%	₹18.4 L +22.6%	18.0% −8.0pp	5.55× +1.71×
Brand Defence Exact SP·manual·$15 daily +6	370.8k +4.8%	₹59,200 −2.1%	₹6.56 L +18.4%	9.0% −5.0pp	11.08× +3.95×
Rakhi Mug Headline SB·manual·$25 daily	592.0k +9.1%	₹1.54 L +6.2%	₹7.32 L +27.0%	21.0% −8.0pp	4.76× +1.32×
Steel Bottle Generic SP·manual·$18 daily	219.2k −16.4%	₹1.16 L +11.8%	₹2.50 L −7.4%	46.3% +5.1pp	2.16× −0.34×

9:41

sellerbud.com/store/ads/console

Advertising · Campaigns

Campaigns

Last 30d

Spend

₹18.4 L

−5.2%

Sales

₹1.07 Cr

+14.3%

ACoS

17.2%

−2.4pp

ROAS

5.83×

+0.41×

Active

of 27

Campaigns1–4 of 27

Diwali Kurti PushSP

auto·$40 daily

Impr1.28M+12.4%

Spend₹3.32 L+3.1%

Sales₹18.4 L+22.6%

ACoS18.0%−8.0pp

Brand Defence ExactSP

manual·$15 daily

Impr370.8k+4.8%

Spend₹59.2k−2.1%

Sales₹6.56 L+18.4%

ACoS9.0%−5.0pp

Rakhi Mug HeadlineSB

manual·$25 daily

Impr592.0k+9.1%

Spend₹1.54 L+6.2%

Sales₹7.32 L+27.0%

ACoS21.0%−8.0pp

Steel Bottle GenericSP

manual·$18 daily

Impr219.2k−16.4%

Spend₹1.16 L+11.8%

Sales₹2.50 L−7.4%

ACoS46.3%+5.1pp

01Coverage

Every ad type, every marketplace.

Sponsored Products, Sponsored Brands and Sponsored Display — pulled from the Amazon Ads API across every marketplace you sell in. No per-region tool sprawl, no spreadsheet stitching at quarter-end.

Supported ad products by marketplace

Live

Marketplace	SP	SB	SD
amazon.in	✓	✓	✓
amazon.com	✓	✓	✓
amazon.co.uk	✓	✓	✓
amazon.de	✓	✓	✓
amazon.com.au	✓	✓	✓

02The console

One screen. Every campaign.

The list view everyone opens at 9am. Sortable, filterable, with bid suggestions surfaced inline against your target ACOS — one click to apply.

Campaigns · last 7 days · amazon.in

Live

Campaign	Type	Marketplace	Spend	Sales	ACOS	TROAS	Bid suggestion
Diwali Kurti SP Auto	SP	amazon.in	₹84,200	₹4.68L	18%	5.6x	+₹2.50 →Click to apply
Rakhi Mug SB Headline	SB	amazon.in	₹52,800	₹2.51L	21%	4.8x	+₹1.80 →Click to apply
Brand Defence SP Exact	SP	amazon.in	₹18,400	₹2.04L	9%	11.1x	+₹0.75 →Click to apply
Cotton Saree Auto	SP	amazon.in	₹61,500	₹2.28L	27%	3.7x	−₹0.50 →Click to apply
Holi Powder SD Retarget	SD	amazon.in	₹24,900	₹98,600	25%	4.0x	+₹1.20 →Click to apply
Kurta Mens SP Manual	SP	amazon.in	₹47,100	₹1.96L	24%	4.2x	+₹2.10 →Click to apply
Wax Melt SP Auto	SP	amazon.in	₹38,600	₹1.07L	36%	2.8x	−₹1.40 →Click to apply
Diwali Diya SB Video	SB	amazon.in	₹71,200	₹3.36L	21%	4.7x	+₹3.20 →Click to apply

→Switch marketplace from the header — the table re-queries in under a second
→Bulk-edit bids, budgets and targeting across selected campaigns
→Save any filter combination as a view your team can subscribe to

03Bid suggestions

Every bid, justified.

Suggestions don't arrive as a number — they arrive with the reasoning a performance lead would write themselves. Apply with one tap, or push back and the system explains its model.

cotton kurti for women

Diwali Kurti SP Auto · amazon.in · ad group A1

Current bid₹14.00

Suggested₹17.50

Top-of-search impressions at ₹17.50 win 28% more clicks at your current CVR. Projected ACOS 22% (target 25%).

kurti for women party wear

₹11.20 → ₹13.80Top-of-search · ACOS 23%

mens cotton kurta xl

₹9.50 → ₹12.40Rest-of-search · CVR 4.1%

saree under 1000

₹6.80 → ₹5.20Lower bid · CVR fell to 1.2%

04Advanced filters

Slice the catalogue by any metric you sell on.

Stack any condition — Spend more than ₹50k, ACoS between 20% and 35%, Orders less than 10 — across the whole console. Save your most-used combinations as one-click presets so the next time you open Ads, you're already looking at the rows that matter.

05The change log

Every change. Every reason.

What the platform did, when it did it, and why. Human overrides are stamped too — so the agency, the founder and the finance team see the same truthful timeline.

18 Apr · 14:23 IST
Raised bid on cotton kurti from ₹14.00 to ₹17.50 in Diwali Kurti SP Auto.
Reason: Top-of-search bid suggestion under target ACOS 25%.
18 Apr · 11:08 IST
Added lehenga choli as negative phrase across 4 ad groups in Diwali Kurti SP Auto.
Reason: ₹1,650 spend across 14 days with zero orders — off-intent term.
17 Apr · 22:41 ISTHuman override
Paused ad group Kurti-XL-Variants in Wax Melt SP Auto.
Reason: ACOS 71% sustained for 7 days; target ceiling is 35%.
17 Apr · 09:15 IST
Harvested kurti for festival into Diwali Kurti SP Exact at bid ₹12.40.
Reason: 42 orders at 16% ACOS over 14 days — meets harvest threshold.
16 Apr · 18:02 IST
Increased daily budget on Rakhi Mug SB Headline from ₹4,000 to ₹6,500.
Reason: Budget exhausted by 14:00 IST on 5 of last 7 days; TROAS 4.8x.
16 Apr · 07:30 IST
Lowered bid on saree under 1000 from ₹6.80 to ₹5.20 in Cotton Saree Auto.
Reason: CVR fell from 3.8% to 1.2% week-over-week.

06Drill-down

Drill from marketplace down to a single ASIN.

The same view, five levels deep. Tap a marketplace, see its campaigns. Tap a campaign, see its ad groups. Keep going until you're looking at the exact keyword and ASIN that drove last week's ACOS dip.

01 — MARKETPLACE

amazon.in

Blended ACOS across SP, SB and SD.

Blended ACOS22%

02 — CAMPAIGN

Diwali Kurti SP Auto

Single campaign across 6 ad groups.

Campaign ACOS18%

03 — AD GROUP

Kurti-Festive-Long

Auto-target group, top-of-search heavy.

Ad group ACOS16%

04 — KEYWORD

cotton kurti for women

Promoted from search-term harvesting.

Keyword ACOS14%

05 — ASIN

B0CKURTI789

The exact SKU the ad served against.

ASIN ACOS12%

07Proof

Operators who run on it.

Our ACOS was stuck at 38% for 9 months. Two weeks on Sellerbud's console — 24% and still trending. The change log is what convinced finance.

— Vikram Joshi · Performance Lead, Stellar Beauty (Cosmetics · amazon.in + amazon.com)

Blended ACOS · 12-week trend

−14pp

08Objections

Things operators ask before they buy.

How often does Sellerbud pull from the Amazon Ads API?

Performance data refreshes hourly during marketplace business hours and at least every 4 hours overnight. Bid, budget and negative-keyword changes you make in Sellerbud are pushed back within 60 seconds and reflected in the next Amazon reporting window.

Can I override an automated bid change?

Every suggestion is preview-first by default — nothing changes on Amazon until you click Apply. If you want full autopilot, switch a campaign to managed mode and we'll act on rules you've signed off on. Either way, the override (or the auto-action) lands in the change log with your name on it.

Does this support Amazon DSP?

Not yet. We cover SP, SB and SD — the three ad products almost every Indian seller actually runs. DSP requires a separate Amazon contract and is on the roadmap once enough customers ask for it; today it lives outside this console.

What if a rule fires during a Diwali spike I don't want it to?

Every rule has a calendar guard. Mark Diwali week (or Rakhi, Holi, or any custom window) as protected and the platform pauses all rule firings, holds bids, and queues a digest of what it would have done — so you can review on Monday morning instead of fighting fires on Sunday night.

Can my agency see the change log?

Yes. Add agency users as collaborators on the marketplace with view-only or edit roles. Their actions land in the same change log as yours, stamped with their email. No more 'who raised that bid' messages on WhatsApp.