Ads on your schedule.
Indian sellers don't need 2 AM ads. Pause overnight, boost Friday evening, hard-cap Monday morning — per marketplace, in the correct local timezone.
- →Spend multipliers from 0.0× (paused) to 3.0× (boost) per hour slot
- →Hard pauses applied instantly via Amazon Ads API
- →Per-marketplace timezones — IST, PST, GMT, CET, AEST handled correctly
Day-parting targets · 5 active
Live
01What it does
Three controls. One schedule.
Most ad tools stop at “set a daily budget”. Sellerbud lets you shape spend down to the hour, applied per marketplace in the right local timezone — no spreadsheets, no cron jobs.
Spend multipliers
Dial any slot from 0.0× (paused) to 3.0× (aggressive boost) in 0.1× steps. Sellerbud rewrites bids hourly via the Amazon Ads API — no manual job runs.
Hard pauses
Flip a campaign or ad group off for any hour window. Applied instantly, restored on schedule. Survives Amazon Ads API retries and rate limits.
Per-marketplace timezones
IST for amazon.in, PST for amazon.com, GMT for amazon.co.uk, CET for amazon.de, AEST for amazon.com.au. DST handled. No timezone-math bugs.
02Schedule builder
Paint your week. 168 slots.
Click a cell to set a multiplier. Drag across cells to paint a window. Switch marketplace — the grid swaps to the right local timezone, your other schedules stay intact.
03Templates
Schedules you can steal.
Battle-tested across hundreds of Indian seller campaigns. Apply a template to a campaign or a whole tag in one click — edit any slot afterwards, or fork it into a new template of your own.
Diwali week
28 Oct → 5 Nov, all-day boost. 1.6× across every hour — IST. Drop in your top-3 SP campaigns and ship.
Rakhi push
5 Aug → 19 Aug, weekend boost. 1.4× Sat + Sun, neutral on weekdays. IST.
Daily 02:00–07:00 pause
Hard pause every night, IST. Save the overnight spend that converts at 0.4%. Auto-applies to all SP campaigns in the tag.
Friday-evening sale
Every Friday 18:00–23:00 IST, 1.8× boost. Lines up with payday browsing on amazon.in.
Black Friday
28 Nov → 30 Nov, 2.5× US boost. Applied to amazon.com campaigns only — PST timezone. Indian campaigns untouched.
04Target detail
Open a target · see every hour, every rule.
One row in the targets list, drilled in. The heatmap shows the resulting schedule across the week; the rules pane on the right shows the policies that built it. Toggle any rule to re-shape the heatmap in real time.
Diwali Kurti SP Auto
Effective schedule · this week · IST
05Strategies
Three shapes the same lever actually takes.
Every Sellerbud day-parting target picks one of three strategies. They look different in the schedule grid because they answer three different questions: when do buyers vanish, when do they cluster, and when is the spend just wasted on the wrong audience.
Quiet hours
Stop bidding when nobody's shopping. The cheapest win in advertising — buyers asleep means clicks that never convert.
- →Multiplier 0× from 02:00 to 07:00 local
- →Applies daily, every day
- →Auto-resumes at 07:00 with the bid you set
Peak boost
Multiply your bid 1.5× to 3× during proven conversion windows — Friday evening, payday weekend, the hour after a TV slot.
- →Multiplier 1.5× – 3× on chosen windows
- →Layered on top of your base bid
- →Capped at marketplace max-CPC
Weekday only
Restrict bidding to Monday – Friday business hours. Right for B2B SKUs, office supplies, anything bought on a corporate card.
- →Multiplier 0× on Saturday and Sunday
- →Multiplier 0× outside 09:00 – 18:00 local
- →Mon-Fri base bid applies otherwise
06Impact
What the schedule actually did.
Every scheduled window is logged against actual Amazon Ads API spend post-application — before/after, delta, ACOS drift. Open any row for the hour-by-hour replay.
Schedule impact · Apr 26 · amazon.in
Live| Campaign | Window | Multiplier | Before spend | After spend | Delta | ACOS impact |
|---|---|---|---|---|---|---|
| Diwali Kurti SP Auto | Daily 02:00–07:00 IST | 0.0× pause | ₹14,400 | ₹0 | −₹14,400 | ACOS −7pt |
| Brand Defence SB | Fri 19:00–22:00 IST | 1.8× boost | ₹8,200 | ₹14,800 | +₹6,600 | ACOS +2pt · good ROAS |
| Saree Manual SP | Mon 08:00–09:00 IST | 0.7× cap | ₹3,100 | ₹2,170 | −₹930 | ACOS −3pt |
| Festive Lehenga SD | Sat–Sun 19:00–23:00 IST | 1.5× boost | ₹11,600 | ₹17,400 | +₹5,800 | ACOS +4pt · acceptable |
| Kids Ethnic SP Auto | Weekdays 13:00–14:00 IST | 0.7× cap | ₹2,800 | ₹1,960 | −₹840 | ACOS flat |
| Rakhi Gift Set SB | 5 Aug – 19 Aug, all day | 1.4× boost | ₹18,200 | ₹25,480 | +₹7,280 | ACOS +1pt · TACOS −3pt |
07Proof
Operators who run on it.
We were burning ₹38,000 a month on 3 AM Amazon ads with 0 conversions. Switched on Sellerbud's overnight pause — zero clicks lost, zero conversions lost, ₹38K saved. The Friday-evening boost paid for the rest of the year.
Ad spend by hour · before vs after · IST
−₹38K/mo08Objections
Things operators ask before they buy.
Does Amazon support real hour-level scheduling, or is this a multiplier hack?
The Amazon Ads API doesn't expose a native hour-level scheduler — it only exposes campaign state (enabled/paused) and bid adjustments. Sellerbud applies the schedule by writing bid adjustments and pause/resume events on the hour via the Ads API. From your campaign's perspective the effect is identical to native hourly scheduling; the difference is we handle the orchestration, retries and rate-limit budget for you.
What about Diwali night-time browsers? Some Indian buyers do shop at 2 AM during festive season.
Apply the Diwali-week template — it overrides daily overnight pauses for the 28 Oct → 5 Nov window with an all-day 1.6× boost. Templates always win over the recurring weekly schedule for their date range. When the window ends, your regular overnight pause resumes automatically.
Can I exclude specific campaigns from a schedule?
Yes. Schedules attach to a campaign, an ad group, or a tag. Tag-based scheduling is the workhorse — tag a campaign “overnight-paused” and it picks up the schedule; remove the tag and it stops. No need to edit the schedule itself.
How does this interact with bid rules?
The schedule multiplier composes on top of your bid rules. If your rule sets a keyword to ₹12 and your schedule says 1.5× for that hour, Sellerbud writes ₹18 to the Ads API. A 0.0× (pause) slot trumps any bid rule — the campaign goes to paused state regardless. We log both decisions in the impact table so you can trace why a bid was what it was at any given minute.
Will this slow down my campaigns when un-paused? I've heard pausing campaigns hurts ranking.
Amazon's organic rank uses sales velocity, not ad continuity. A scheduled pause that loses you zero overnight conversions has no effect on rank. We've A/B-tested overnight pauses across 200+ amazon.in campaigns — no measurable rank drop on the paused cohort, every time. The fear is folklore.