Winners harvested. Wasters blocked.
Sellerbud scans your search-term reports every 6 hours. Converting queries become new exact-match keywords. Money-burners become negatives — automatically.
- →Auto-harvest converting search terms as new exact keywords
- →Poor performers promoted to negatives in their parent campaign
- →Configurable ACOS & conversion thresholds — per campaign
01Harvest flow
Converters become keywords.
A query that already converts is the cheapest keyword you'll ever add. Sellerbud finds them in your search-term reports and promotes them to exact-match before you'd have noticed.
Search-term report
Pulled from Amazon Ads API every 6 hours, per campaign.
Converting term, not a keyword
Query has conversions but isn't yet targeted as exact-match anywhere.
Exact-match in same ad group
Bid seeded from the parent keyword's converting CPC — no guesswork.
Audit trail with reason
Every harvest logged: source term, ad group, seeded bid, the rule that fired.
02Negative flow
Wasters become negatives.
A query that drains spend without converting is the cheapest negative you'll ever add. Sellerbud catches them in the same sweep and blocks them at the parent campaign before they cost you another week.
Search-term report
Same 6-hourly sweep — one pass, two outcomes.
High ACOS, zero conversions
Default: ACOS > 60% with ≥ 12 clicks and 0 orders in the lookback.
Exact negative in parent campaign
Term blocked at the campaign level — stops bleeding across every ad group.
Log + ping the owner
Slack / email digest. Whitelist or re-enable any term with one click.
03Thresholds
Your rules. Your numbers.
Defaults work for most steady-state accounts. Tighten them for cash discipline; loosen them during a launch. Every threshold is a single number — no rule-builder DSL to learn.
Active rules · amazon.in · default profile
EditableOverride per campaign for Diwali/Rakhi pushes — relaxed for new launches (harvest at 1 conv, ACOS ≤ 40%), tighter for steady-state cash-cow SKUs (ACOS ≤ 18%).
04Activity log
Every change, auditable.
Nothing happens in the dark. Every harvest, every negative, every suggestion shows up here — with the search term, the rule that fired, and the action taken.
Recent mining activity · last 7 days · amazon.in
Live| Search term | Match | Clicks | Conv | ACOS | Action | Status |
|---|---|---|---|---|---|---|
| cotton kurti for women | broad | 84 | 6 | 18% | Exact added · ₹18 bid | Harvested |
| neem face wash 200ml | broad | 62 | 4 | 22% | Exact added · ₹14 bid | Harvested |
| kurti white sleeveless | phrase | 38 | 0 | — | Negative added | Blocked |
| free kurti sample | broad | 27 | 0 | — | Negative added | Blocked |
| agarbatti wholesale 1kg | broad | 21 | 0 | — | Negative added | Blocked |
| mens kurta cotton | phrase | 112 | 3 | 34% | Reduce bid suggested | Under review |
| ayurvedic hair oil 100ml | broad | 47 | 2 | 29% | Awaiting 3rd conversion | Under review |
| ceramic coffee mug set | broad | 33 | 1 | 41% | Awaiting 2nd conversion | Under review |
05Impact
What it adds up to, in 30 days.
A single account, NorthStar Apparel, amazon.in. Real numbers from the last 30-day window. Recovery and prevention, side by side.
Impact · last 30 days · amazon.in
Live06Proof
Operators who run on it.
We have 1,400 SKUs on amazon.in. Manually combing search-term reports for harvesting was a 6-hour weekly job for one person. Sellerbud does it in real-time and finds 3× more winners.
Harvested keywords · last 12 weeks
3× vs manual07Objections
Things operators ask before they buy.
Won't auto-harvesting blow up my keyword count?
No. We harvest only on hard signal — at-or-above your conversion threshold and at-or-below your ACOS ceiling. Default settings on a 1,400-SKU amazon.in account produce roughly 40–60 new keywords a week, not thousands. You can also cap weekly harvests per campaign if you want a hard ceiling.
What if I want to whitelist a term Sellerbud thinks is wasteful?
Add it to the whitelist for that campaign (or globally) and Sellerbud will never negative it, even if the ACOS rule fires. Reverse works too — block-list a term you never want harvested, even if it converts.
Does this work for SB / SD too, or only SP?
Sponsored Products today — that's where the search-term report is richest and the harvest signal is cleanest. Sponsored Brands (search-term report) is in beta. Sponsored Display has no equivalent report from Amazon, so harvesting there isn't meaningful; the negatives flow is on the roadmap.
Can I dry-run before going live?
Yes. Switch any campaign (or the whole account) to suggest-only mode — Sellerbud surfaces every harvest and negative it would have made, but doesn't push the change to Amazon until you approve. Most operators dry-run for a week before flipping to auto.
How does this handle Hindi/transliterated search terms?
Honestly. We treat the search term as opaque text — "sundar kurti" or "मेन्स कुर्ता" are evaluated on the same conversion + ACOS math as English queries. The harvest still adds them as exact-match keywords and Amazon serves them when buyers search in the same script. We do not transliterate or translate; the buyer's intent is whatever they typed.