Gross marginis above25%ANDUnits sold (last 30 days)is above100
Find the winners worth defending — high margin AND moving volume.
Tags are groupings that match how you think.
A Diwali launch. A vendor cluster. A bundle. Your top-20 by margin. Tags are sets of SKUs you build yourself — and every Sellerbud report knows about them the second you save.
- →A tag is just a set of SKUs that share something — a launch date, a vendor, a price band, a margin tier.
- →One SKU can carry many tags — Diwali 2026, Hero SKUs and Vendor — Rajesh, all at once.
- →Tags update live as your catalogue grows — if you set a rule, new SKUs join the right tags on their first sync.
Seeded rules
Auto-tag from day one.
Sellerbud creates these three rules in every new marketplace, so your catalogue is already segmented the first time you open Performance.
Return rate (last 30 days)is above8%
Catch the silent margin-eaters before refunds compound into real losses.
Days of inventoryis under14 daysANDVelocity (last 7 days)is above5 / day
Stockout-risk early warning — fast movers with shrinking buffer.
All rules editable. Add your own with the same plain-language conditions.
9:41
sellerbud.com/store/tags
Store · IN Marketplace
Custom tags
Active tags
24
SKUs tagged
1,847
Rules
12
Auto-tagged
94%
New · 7d
+47
Seeded rules3 of 12
Hero SKUs12 SKUs · ↑ 3 this week
Gross marginis above25%
AND
Units sold (30d)is above100
Find the winners worth defending — high margin AND moving volume.
Returns watch7 SKUs · ↑ 2 this week
Return rate (30d)is above8%
Catch the silent margin-eaters before refunds compound into real losses.
Low stock · 7d4 SKUs · urgent
Days of inventoryis under14 days
AND
Velocity (7d)is above5 / day
Stockout-risk early warning — fast movers with shrinking buffer.
01Anatomy of a tag
Each tag is a name + a member set + a rule (optional).
That's it. The rest is reporting plumbing — surfaced anywhere you can filter, group or compare.
What a tag contains
One example, fully expanded. This is the data shape Sellerbud stores against each tag.
Name
#diwali-2026Members47 SKUs · 14 ASINs · 6 parent ASINs
Created byAuto-rule: launched after 01 Oct 2025
Live since12 Oct 2025 · 09:14 IST
Three kinds of tag
Same data shape, different way of deciding who's in. Mix and match across your taxonomy.
Manual tagHand-picked
You open SKUs and tap Add tag. Best for the 20 hero SKUs you already know by ASIN.
Rule tagAuto
Conditions auto-pick members. New SKUs join on first sync. Back-fills historicals too.
HybridRule + pins
Rule does the heavy lifting, then you pin specific SKUs in or out for the edge cases.
02In the app
Open /performance/tag — every tag, every metric, every morning.
This is the page operators live in. Same numbers as the dashboard, sliced by your taxonomy.
sellerbud.com/store/performance/tag
Store · IN Marketplace · Performance
Tags
Last 30 days
Active tags24+3 this month
SKUs tagged1,847across all tags
Coverage92%of active catalogue
Re-apply queue0last run 06:00 IST
Performance by tag
8 tags| Tag | Net Revenue | Gross Profit | Margin | ACOS | TACOS | Δ vs prior 30d |
|---|---|---|---|---|---|---|
| #diwali-202647 SKUs | ₹62L | ₹18L | 29% | 18% | 12% | ↑ 142% |
| #hero-sku20 SKUs | ₹1.4Cr | ₹46L | 33% | 14% | 9% | ↑ 8% |
| #vendor-rajesh-textiles84 SKUs | ₹48L | ₹14L | 29% | 22% | 14% | ↑ 4% |
| #bundle-3pack22 SKUs | ₹22L | ₹7L | 32% | 16% | 10% | ↑ 28% |
| #march-clearance38 SKUs | ₹18L | ₹3L | 17% | 38% | 24% | ↓ 12% |
| #rakhi-202631 SKUs | ₹14L | ₹4L | 28% | 24% | 16% | — |
| #launch-q419 SKUs | ₹8L | ₹2L | 22% | 41% | 28% | ↓ 4% |
| #ayurveda12 SKUs | ₹6L | ₹2L | 30% | 19% | 12% | ↑ 11% |
03Ways to create tags
Four ways to create a tag.
Pick the one that matches the work — one SKU, one sheet, one rule, or thousands at once.
01 · Manual
Pick by hand
Open any SKU, click Add tag. Good for the 20 SKUs you already know.
B0CXY487R2KURTI-RED-M#diwali-2026#hero-sku+ Add tagB0CXY48801SAREE-GLD-FREE#diwali-2026+ Add tag02 · Bulk
Bulk via CSV
Drop a sheet with ASIN + tag columns. Multi-tag per row. Existing tags preserved unless you set mode=replace.
| ASIN | Tag 1 | Tag 2 |
|---|---|---|
| B0CXY487R2 | #diwali-2026 | #bundle-3pack |
| B0CXY48801 | #diwali-2026 | #hero-sku |
| B0CXY49120 | #rakhi-2026 | #vendor-rajesh-textiles |
| B0CXY50044 | #march-clearance | #fy-end |
03 · Rule
Auto-tag rule builder
If/then rules that run on every new listing AND back-fill historicals. Real fields below.
Group · AND
titlecontains"kurti"
metric · revenue>₹40,000
age_days<90
Output tag →#hero-kurtis-q1
04 · Rank
Rank-based tags
Top-N or Pareto bucket by any metric. Auto-refreshes daily.
rank bygross_profit
mode=top_nN=20
→#hero-sku↻ Re-apply daily
Sellerbud re-applies every active rule on a schedule — or hit Re-apply rules in Tag Manager any time.
↻ Re-apply rules04Instant lens
Same report. One tag flip.
The profitability report you already read every morning grows a tag filter the moment you create the tag. No re-runs, no waiting.
Without tags · all SKUs
No filter| SKU | Revenue | Profit | Margin |
|---|---|---|---|
| KURTI-RED-M | ₹38L | ₹11L | 29% |
| KURTI-BLU-S | ₹29L | ₹8L | 28% |
| SAREE-GLD-FREE | ₹52L | ₹14L | 27% |
| LEHENGA-PCH-M | ₹41L | ₹9L | 22% |
| DUPATTA-PRT-FREE | ₹18L | ₹5L | 28% |
| KURTI-GRN-L | ₹22L | ₹6L | 27% |
| DIYA-BRASS-SET | ₹24L | ₹7L | 29% |
| TORAN-MARIGOLD | ₹16L | ₹4L | 25% |
| Total | ₹2.4 Cr | ₹64L | 27% |
With Diwali 2026 filter
Filter on| SKU | Revenue | Profit | Margin |
|---|---|---|---|
| KURTI-RED-M | ₹38L | ₹11L | 29% |
| DIYA-BRASS-SET | ₹24L | ₹7L | 29% |
| TORAN-MARIGOLD | ₹16L | ₹4L | 25% |
| Total | ₹62L | ₹18L | 29% |
Same profitability report you already read every morning — Diwali 2026 is just a filter dropdown now.
05Real-world taxonomy
Tags Indian sellers actually use.
Lifted from the live tenants on amazon.in. Borrow them, fork them, ignore them — the system has no opinion.
Diwali 2026
Launch cohort. Every SKU listed for the Diwali push, plus the SP campaigns that promoted them.
47 SKUs · ₹62L revenue last 30d
Hero SKUs
Top 20 by revenue. Updated daily by an auto-rule. Sellerbud refreshes membership — you don't.
20 SKUs · ₹1.4Cr revenue last 30d
3-pack bundle
Bundle group. Track the 3-pack variant separately from the singles to see which moves margin.
22 SKUs · 32% margin
Vendor — Rajesh Textiles
Sourcing channel. Roll up every SKU you buy from one supplier — quality issues become a spreadsheet, not a hunch.
84 SKUs · ₹48L revenue last 30d
March clearance
Discount push. Quarantine clearance from your hero-SKU dashboards so margin reports don't lie.
38 SKUs · 17% margin · ↓ 12%
Rakhi 2026
Festival cohort. Created via rule (launched after 15 Jun 2026). Auto-fills as listings publish.
31 SKUs · newly active
06Proof
Operators who run on it.
We launched 47 SKUs for Diwali. Sellerbud's Diwali 2026 tag let us see exactly which ones recovered ad spend in week 1 — and which to kill before Bhai Dooj.
— Karthik Subramanian, Growth Lead, Lumière Home (Decor · amazon.in)
Diwali 2026 · week-1 ad recovery
47 SKUs07Objections
Things operators ask before they buy.
How many tags can a SKU have?
No hard cap. We've seen tenants run 30+ tags on hero SKUs without issue. The UI starts truncating the chip row past eight — the rest sit behind a +N popover.
Can I un-tag in bulk?
Yes. The same CSV format works in reverse — set mode=remove on the upload and Sellerbud strips matching ASIN+tag pairs. Auto-tag rules can be paused or deleted; deleting a rule does not retroactively un-tag historical SKUs.
Do tags slow down reports?
No. Tags are indexed at write-time on the tenant_marketplace_products and tenant_marketplace_orders collections. Filtering profitability by a tag is the same query cost as filtering by marketplace.
Can I share tag taxonomies with my team?
Tags are tenant-scoped, so every teammate on your Sellerbud workspace sees the same tags. Role-based edit permissions land in v2 — for now, view is global and edit requires the Admin or Ops role.
Do tags sync with Amazon Seller Central?
No — Amazon has no concept of seller-defined tags. Sellerbud tags live in our database and are joined to Seller Central data on the way out. If you delete a SKU from Seller Central, the tags stay on the Sellerbud-side product record until you remove it.
Can a tag combine a rule AND manual pins?
Yes — Hybrid tags let you ship a rule, then pin specific SKUs in or out. Useful when you want 'top-20 by margin, but never the BD-only bundles'.