Advertisement · Sellerbud

01 · Coverage

Every ad type, every marketplace.

Sponsored Products, Sponsored Brands and Sponsored Display, pulled from the Amazon Ads API across every storefront you sell in. No per-region tool sprawl, no quarter-end spreadsheet stitching.

SP, SB and SD coverage across in, com, co.uk, de and com.au
One auth, one console — Amazon Ads API does the heavy lifting
Switch marketplace from the header and the data follows

03 · Bid suggestions

Every bid, justified.

Suggestions don't arrive as a number — they arrive with the reasoning a performance lead would write themselves. Apply with one tap, or push back and the system explains its model.

Plain-English reason next to every suggested bid change
Projected ACOS shown before you apply, against your target
Bulk-apply across a keyword cluster or push back on a single row

04 · Advanced filters

Slice the catalogue by any metric you sell on.

Stack any condition — spend above 50k, ACoS between 20 and 35, orders below 10 — across the whole console. Save the combinations that matter as one-click presets.

Eleven metrics composable with more-than, less-than, between, equals
Match-all or match-any across the stack of conditions
Save and share presets so the team opens to the rows that matter

Section: Coverage

01 · Rule builder

Plain-English IF / THEN. No scripting.

Pick a metric, a threshold, an action. Add a schedule and a marketplace. That's a rule — the same primitives back everything from a one-keyword tweak to a portfolio-wide ACOS floor.

Conditions on ACOS, ROAS, CPC, conversion rate, clicks and more
Schedule per rule: every 4 hours, daily, weekly, in your timezone
Start from Target ACOS, Max CPC or ROAS floor presets

03 · Audit log

Every change. Every reason. Forever.

The bid log is append-only. Every adjustment carries the rule that fired, the metric it reacted to, and the human who can answer for it. Export it. Hand it to anyone — finance, founder, board.

Before/after bid, rule id and reason on every row
Human overrides stamped in amber and attributed by name
Export the whole log for any date range as PDF, CSV or XLSX

04 · Override flow

Trust the rules. Override when you need to.

Auto-bidding is only safe if you can stop it instantly. Pausing or overriding never destroys history — it's logged as just another row, with your name on it.

Pause a rule for 24h, the day, or indefinitely in one click
Set a manual bid the rule must respect afterwards
Resume picks up where it left off, override row stays in the log

Section: Rule builder

01 · Harvest flow

Converters become keywords.

A query that already converts is the cheapest keyword you'll ever add. Sellerbud finds them in your search-term reports and promotes them to exact-match before you'd have noticed.

Search-term reports pulled from Amazon Ads API every 6 hours
Promoted to exact-match in the same ad group at a seeded bid
Every harvest logged with source term, ad group and rule fired

02 · Negative flow

Wasters become negatives.

A query that drains spend without converting is the cheapest negative you'll ever add. Sellerbud catches them in the same sweep and blocks them at the parent campaign.

Default trigger: ACOS above 60% with 12+ clicks and zero orders
Blocked as exact negative at the campaign level, not just one ad group
Owner pinged via Slack or email — whitelist any term in one click

03 · Thresholds

Your rules. Your numbers.

Defaults work for most steady-state accounts. Tighten them for cash discipline, loosen them during a launch. Every threshold is a single number — no rule-builder DSL to learn.

Conversions, ACOS ceiling, click floor and lookback all editable
Override per campaign for festive pushes or cash-cow SKUs
Defaults reflect what Sellerbud operators run on real accounts

Section: Harvest flow

01 · What it does

Three controls. One schedule.

Most ad tools stop at a daily budget. Sellerbud lets you shape spend down to the hour, applied per marketplace in the right local timezone — no spreadsheets, no cron jobs.

Spend multipliers from 0.0× (paused) to 3.0× in 0.1× steps
Hard pauses applied instantly and restored on schedule
Per-marketplace timezones with DST handled, no timezone-math bugs

03 · Templates

Schedules you can steal.

Battle-tested across hundreds of Indian seller campaigns. Apply a template to a campaign or a whole tag in one click — edit any slot afterwards, or fork it into a new template.

Diwali, Rakhi, Black Friday and overnight-pause shipping templates
Apply to a single campaign or a whole tag of campaigns
Fork any template and save your edits as your team's own

Section: What it does

01 · The four structure rules

Four rules. Every account. Every week.

Most accounts inherited from an agency, or grown organically over years of launches, break the same four structural rules. Each is cheap to fix and expensive to leave alone.

No overlapping keywords across ad groups — stop out-bidding yourself
One match-type per intent — exact wins, broad and phrase fall in line
One ASIN, one campaign — kill the cannibalisation tax

Section: The four rules

The growth spine of your Amazon business.

ACOS that trends down.

Every ad type, every marketplace.

One screen. Every campaign.

Every bid, justified.

Slice the catalogue by any metric you sell on.

Every change. Every reason.

Marketplace down to a single ASIN.

Auto-bidding with a full paper trail.

Plain-English IF / THEN. No scripting.

Six rules cover most operators.

Every change. Every reason. Forever.

Trust the rules. Override when you need to.

Built for the monthly review meeting.

Winners harvested, wasters blocked.

Converters become keywords.

Wasters become negatives.

Your rules. Your numbers.

Every change, auditable.

What it adds up to, in 30 days.

Ads on your schedule.

Three controls. One schedule.

Paint your week. 168 slots.

Schedules you can steal.

Open a target. See every hour, every rule.

Three shapes the same lever takes.

What the schedule actually did.

Campaign structure, rebuilt clean.

Four rules. Every account. Every week.

Five steps. About forty seconds.

Every problem, priced in rupees.

From messy to clean, visualised.

Two weeks. Same SKUs.