Analytics
The financial spine of your Amazon business.
Profitability, reconciliation, order review, reports and custom tags — every dollar accounted for across all your marketplaces.
01 · Profitability
Profit, down to every SKU.
See true net margin for every product, in every marketplace, across any date range. Revenue, COGS, FBA fees, ad spend and refunds are all factored in. Click any cell to jump straight to the orders that built that number.
Explore profitability →01 · Snapshot
Every number, every marketplace, in one glance.
KPIs, a revenue-to-net waterfall and your top SKUs — the financial state of every storefront, refreshed every 15 minutes.
- →Revenue, net profit, margin and ACoS side-by-side
- →Waterfall from gross revenue down to net — fees, ads, COGS, returns
- →Click any bar to drill into the underlying orders
02 · What goes in
Six inputs. One honest number.
Most profitability tools stop at revenue minus fees. Sellerbud goes the rest of the way — every cost you actually paid to source, ship, advertise and refund a unit.
- →Revenue + settlements pulled every 15 minutes via SP-API
- →Amazon fees itemised — referral, FBA, storage, removal, returns
- →COGS, ad spend, refunds and custom adjustments all netted in
03 · Drill-down
Drill through your own taxonomy.
Net margin at marketplace + month level, gross profit everywhere else. Walk from marketplace → brand → SKU → ASIN without losing the trail.
- →Honest allocation of ads and overhead where it can be done cleanly
- →Gross-profit math one level deeper — never a guess
- →Four clicks from marketplace down to a single child ASIN
04 · Month-over-month
Trend lines, not point-in-time.
Last four months at a glance — current month highlighted. Open any one for the full breakdown.
- →Revenue, net profit and margin per month
- →Quickly spot which month broke the trend
- →One click for the full P&L behind that month
05 · State performance
Where geography eats margin.
Same view as your store dashboard — gross profit broken down by Indian state. Spot freight drag, return hot-spots and regions worth more ad budget.
- →Per-state revenue, net, and margin in one glance
- →Visual bar comparison — no spreadsheets needed
- →Anchor for regional pricing and ad-budget calls
06 · COGS
Two ways to feed in your cost basis.
Drop a CSV or type costs in by SKU. Effective-date-aware — historical orders never re-cost when prices change.
- →Bulk CSV upload for cost catalogues of any size
- →Manual entry for one-off SKUs
- →Old orders stay priced at the cost that was true then
07 · Exports
P&L with a full paper trail.
Every line ties back to an Amazon settlement row or a CSV upload. The audit trail is the export — not a separate feature.
- →CSV, XLSX, PDF and JSON API outputs
- →Schedule monthly P&Ls to email or S3
- →Direct sync to QuickBooks, Xero and NetSuite
02 · Payment reconciliation
Settlements matched to the penny.
Every Amazon disbursement is automatically matched to the orders, fees, refunds and reserves behind it. Catch short-pays, missing reimbursements and FBA fee creep before they compound into real losses.
Explore payment reconciliation →01 · Who opens this page
Three jobs, one page — ops, finance, founder.
Reconciliation lands on different desks in different teams. Sellerbud serves all three from the same screen — no separate views to reconcile between roles.
- →Ops spots short-pays and files claims with evidence pre-assembled
- →Finance pulls settlement-level CSVs ready for GSTR-1
- →Founders see what's stuck in Pending or Not-settled at a glance
02 · How a match happens
Every disbursement rebuilt from first principles.
Each wire from Amazon is decomposed into orders, fees, refunds and reserve releases. If the rebuilt total matches to the paisa the row stays Settled — otherwise the delta lands in your queue.
- →Disbursement → orders → fees → refunds → reserves, fully traced
- →Per-order fee breakdown — referral, FBA pick-pack, storage
- →Reserve releases roll into Settled the day they hit
03 · Discrepancy queue
Every gap queued with evidence already attached.
When the match engine finds a fee that shouldn't exist or a reimbursement that never arrived, the row appears here with shipment IDs and settlement refs ready for Seller Central.
- →Filter by issue type, SKU, marketplace, age or amount
- →Supporting documents Seller Central typically asks for, attached
- →Log case ID and outcome — full audit trail in one place
04 · Same data, exported
CSV or XLSX. Order-level or product-level.
Render the exact file month-end opens — no surprises when the books close. Schedule monthly to an inbox, drop to S3, or wire straight into Tally.
- →Order-level rows with payment status, fees, refunds, settlement
- →Product-level roll-ups by SKU, ASIN and period
- →Schedule to email, S3 or SFTP — same row data either way
05 · Hand-off to your books
Reports in the formats month-end already uses.
Export layouts shaped to fit the books your team already runs — Tally, Zoho Books, QuickBooks, Xero or NetSuite. Line-level fees, GST splits, marketplace tags, no reshaping at month-end.
- →Tally and Zoho Books for the India stack
- →QuickBooks, Xero and NetSuite for global teams
- →GST-aware columns and class tags map to your chart of accounts
03 · Order reviews
Reviews on autopilot, policy-safe.
Every delivered Amazon order between day 4 and day 30 gets a review request through Amazon's own Request-a-Review endpoint. No third-party email, no policy risk. Sellerbud runs the batch nightly, tracks success per order, and retries failures next cycle.
Explore order reviews →01 · Why it's policy-safe
Amazon's own endpoint, fired on your schedule.
Third-party review-request emails got hundreds of Indian sellers suspended in 2024–25. Sellerbud sidesteps that entirely — every request goes through Amazon's own Solicitations API.
- →Buyer receives Amazon's own "Was your purchase up to expectations?" email
- →No email impersonation — your brand never sends anything
- →One-per-order rule and 4–30 day window enforced automatically
02 · Three ways to fire a run
Auto, Batch or Single — pick the cadence.
Most Indian sellers leave Auto on and forget it. Batch and Single are there for backfills and one-off thank-yous when a buyer chats with you directly.
- →Auto runs nightly at 09:00 IST against every eligible order
- →Manual Batch back-fills a date range — Diwali rush, opening week
- →Manual Single solicits one order from its detail page
03 · From delivered order to inbox
Five steps between 'Delivered' and the buyer's inbox.
Sellerbud scans every six hours for orders delivered 4–30 days ago, filters out anything ineligible, batches the rest and hits Amazon's solicitations endpoint — every row tracked.
- →Detect, filter, batch, solicit and track — in that order
- →Skip orders already solicited, cancelled, refunded or A-to-z'd
- →Failures (usually buyer opt-out) surface with a one-click retry
04 · Inside a run
Open any run, see every solicitation it sent.
Click a row in the runs table and land on the detail page — summary tiles at the top, full solicitation table below with every order, every status and every failure reason.
- →Tiles for Total, Successful, Failed and Success Rate
- →Per-order status with delivery date and days since delivery
- →Failure rows carry the exact error and a Retry button
05 · What this gets you
More reviews, zero policy strikes, six hours back.
Indian sellers on Sellerbud average 2.2× more reviews per 1,000 orders inside the first 90 days — and across 4.8M solicitations sent in 2025, zero Amazon policy violations.
- →+120% review velocity vs. manual Seller Central clicking
- →Zero policy strikes across millions of solicitations
- →~6 hrs saved per week for a 500-orders-a-day seller
04 · Reports
Month-end without the scramble.
Generate P&L reports sliced by SKU, marketplace or campaign, then schedule them to deliver themselves as CSV or XLSX to any inbox. Native sync to QuickBooks Online, Xero and NetSuite means no manual data entry at month-end.
Explore reports →01 · Payment Reconciliation
Order-level settlements, reconciled to the cell.
One row per order or order-SKU in the date range. Includes price, tax, shipping, fees and net proceeds — reconciled against the settlement window finance actually closes on.
- →14 columns from order_id through payout_pct
- →Order-level or product-level granularity
- →Up to 90 days per report, CSV or XLSX
02 · Performance
Sales, returns, fees and ads in one sheet.
Sourced from daily analytics with ratios recomputed post-sum, so ACOS and TACOS still mean something at the SKU level. Group by SKU, Parent ASIN, Category, Tag or ASIN.
- →29 columns covering orders, units, returns, fees and ads
- →Five grouping modes — same numbers, different roll-up
- →Up to 365 days per report
03 · Month Analytics
Twenty-four months of roll-ups, one row per month.
Calendar-month analytics across up to 24 months. Group by Marketplace, Category, Tag, Parent ASIN, ASIN or SKU — each row carries net revenue, units, fees, ad spend and the ratios.
- →22 columns including margin, CTR, CPC, ACOS, TACOS, ROAS
- →Six grouping modes to match your reporting cadence
- →Up to 24 months per report
04 · State Analytics
Revenue by Indian state and month.
Revenue and ad performance broken down by state and month — anchor for regional pricing, ad-budget and freight calls. Up to 12 months per report.
- →12 columns from state through tacos
- →Group by Marketplace, Category, Tag, Parent ASIN, ASIN or SKU
- →Spot freight drag and return hot-spots before they compound
05 · Hourly Performance
Ad pacing, hour by hour.
Ad performance at hourly granularity across SP, SB and SD — Campaign, Ad Group, Ad or Target. Sourced from Athena-materialised intervals, not Mongo, so 90 days fits in one report.
- →15 columns from hour_local through ROAS
- →Filter by one ad product or pull all three
- →Max 90 days, Athena-backed
06 · Exports
One report. Two formats. Full audit columns.
Every report ships as CSV or XLSX, generated on demand and dropped to S3 with the link emailed. Re-downloadable from your reports list for 30 days.
- →Audit columns — settlement_id, ad_campaign_id, cogs_row_id on every line
- →Re-downloadable for 30 days from S3
- →"Show me the math" hover on every cell drills back to source
05 · Custom tags
Reports filtered by your own taxonomy.
Attach arbitrary labels — vendor name, bundle group, launch cohort, clearance — to any SKU, order or campaign. Every report, chart and export instantly gains a filter for that dimension without waiting for a product update.
Explore custom tags →01 · Anatomy of a tag
A name, a member set, an optional rule.
That's the whole data shape. Everything else is reporting plumbing — surfaced anywhere you can filter, group or compare in Sellerbud.
- →Manual tags — hand-pick the 20 hero SKUs you already know
- →Rule tags — conditions auto-pick members and back-fill historicals
- →Hybrid tags — rule does the heavy lifting, pin in or out at the edges
02 · In the app
Every tag, every metric, every morning.
Open /performance/tag and the same numbers as the dashboard appear, sliced by your taxonomy — net revenue, gross profit, margin, ACOS, TACOS and 30-day delta.
- →KPI strip: active tags, SKUs tagged, coverage, re-apply queue
- →Per-tag table with margin and 30-day delta
- →Filter the rest of Sellerbud by any tag in one click
03 · Ways to create tags
Four ways — manual, bulk, rule or rank.
Pick the one that matches the work: one SKU, one sheet, one if/then, or thousands at once. Sellerbud re-applies every active rule on a schedule — or on demand.
- →Manual pick from any SKU detail page
- →Bulk CSV with ASIN plus tag columns, preserve or replace
- →Rule builder on title, metrics, age — plus rank-based Top-N or Pareto
04 · Instant lens
Same report. One tag flip.
The profitability report you already read every morning grows a tag filter the moment you create the tag — no re-runs, no waiting, no separate dashboard.
- →Before: all SKUs in one undifferentiated table
- →After: filter to #diwali-2026 and see only those rows and totals
- →Every report in Sellerbud picks up the new tag automatically
05 · Real-world taxonomy
Tags Indian sellers actually use.
Lifted from live tenants on amazon.in — launch cohorts, hero SKUs, bundles, sourcing channels, clearance pushes, festival drops. Borrow them, fork them, ignore them.
- →Festival cohorts — Diwali 2026, Rakhi 2026, fill via auto-rule
- →Hero SKUs — top 20 by revenue, refreshed daily
- →Vendor and clearance tags to quarantine margin from your hero view